Product and Price

Company : HM SAMPOERNA

Specific Product: A Mild









The Purpose : Why A Mild can survive in the market?

Research Question:
1. When First Introduced
2. The Ingredients of A Mild
3. The Competitor of A Mild
4. The Innovation of A Mild
5. Who are the Market of A Mild

• When first introduced

Sampoerna A Mild is the pioneer for the A mild type cigarette in Indonesia since early 90's.
The company has put a lot of effort to promote and educate the market/public about the advantages of mild cigarettes. The effort paid off when Sampoerna A Mild received a good response and the market value increased.

• The Ingredients of A Mild

The Ingredient of A Mild is Tobacco, cengkeh, and the most important is 14 mg TAR, 1.0 MG
NICOTINE.

• The competitor of A Mild

1. Djarum LA Lights
2. Class Mild
3. X Mild
4. Star Mild
5. Gudang Garam Signature Mild

• The Innovation of A Mild

The innovation of A Mild, consist of two aspects:
1. Packaging









2. Marketing

• Who are The Market

1. The Market are youth,
2. Teenagers,
3. Old man as possible

Expected Finding:
A mild can survive because they have very interesting innovation.
For example:

1. In the packaging they have unique and different package than other product
2. The advertising of A Mild more interesting than other product